When you hear build your brand what does that mean to you? Your logo? Your website layout?

Common misconceptions about branding are that it’s just a logo. Branding is so much more than a logo or how your website looks. It’s what people think and feel when they hear your company name.

Building a brand in business is not only key to your success, but it can be extremely difficult, expensive and time consuming when done incorrectly.

Luckily we have branding expert, Bruce Turkel on the show to tell us his 7 points to building a strong brand.

For more information on branding, visit Bruce’s website – www.turkeltalks.com and www.turkelbrands.com

About Bruce:
Bruce has helped create some of the world’s most compelling brands including Discovery Networks and Miami. Bruce has worked with American Express, Charles Schwab, Citicorp, Hasbro, LanChile, Nike, Bacardi, Sol Meliá Hotels, Azamara Club Cruises and many more great companies.

A captivating speaker and author, Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. Bruce has been featured in The New York Times, Fast Company, Communication Arts, and AdWeek, and he has appeared on CNN, ABC, CBS, FOX, and NPR.